Tuesday, 16 March 2010

Research - Kerrang! & Q



Kerrang! is a rock music magazine published by Bauer Consumer Media in the United Kingdom. The magazine's name is onomatopoeic and refers to the sound made when playing a power chord on an electric guitar. - http://en.wikipedia.org/wiki/Kerrang!

Q is a music magazine published monthly in the United Kingdom, with a circulation of 130,179 as of June 2007. Q's current editor is Paul Rees, former editor of the UK edition of Kerrang!, another musical Bauer publication based on heavier rock/metal music. - http://en.wikipedia.org/wiki/Q_(magazine)

Q magazine and Kerrang! are both good examples of how magazines are expanding their brands. Both have TV channels which play music videos, radio stations and both hold their own award shows. Another important part of their brand is their websites:
http://www.qthemusic.com/ and http://www.kerrang.com/
both play an important role for the magazine. For example from the Kerrang! website you can buy tickets and other band merchandise. You can also download the Kerrang! Podcast from the website which shows how print based media is having to combine with new media technologies. Print based media is becoming redundant because of the huge amounts of free information and entertain that is available on the internet.

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