Research - Mojo

Mojo is a popular music magazine published by Bauer, monthly in the United Kingdom. Following the success of the magazine Q, publishers Emap were looking for a title which would cater for the burgeoning interest in classic rock music. Mojo was first published on 15 October 1993; in keeping with its classic rock aesthetic, the first issue had Bob Dylan and John Lennon as its first cover stars. Noted for its in-depth coverage of both popular and cult acts it acted as the inspiration for Blender and Uncut. Many noted music critics have written for it including Charles Shaar Murray, Greil Marcus, Nick Kent and Jon Savage. The launch editor of Mojo was Paul Du Noyer and his successors have included Mat Snow, Paul Trynka and Pat Gilbert.
Often criticised for its frequent coverage of classic rock acts such as The Beatles and Bob Dylan, it has nevertheless featured many newer and "left-field" acts. It was the first mainstream magazine in the UK to focus on The White Stripes, whom it has covered as zealously as many older acts.
Mojo regularly includes a covermount CD which ties in with a current magazine article or theme. In 2004 it introduced the Mojo Honours list, an awards ceremony which is a mixture of readers' and critics' awards.

http://en.wikipedia.org/wiki/Mojo_(magazine)

So I've chosen this issue of MOJO with Bob Dylan on the cover as my second magazine for my research. MOJO has a very different front cover from Rolling Stone. MOJO has many cover-lines with the largest relating to the cover star, Bob Dylan, and the rest relate to other articles inside the magazine. The cover-lines are in a two tone style of white and red, use a san serif typeface and all in upper case apart from the Dylan quote. The quote is in lower case and uses a serif typeface to make it stand apart from the other cover-lines and because its a quote rather than a statement or title of an article inside.
The cover features at least three puffs, one for a free CD, one for a list of albums and one with a small photo of another artist featured inside. These all work to try and make a reader buy the magazine for other reason, if they might not be interested in Bob Dylan.
The MOJO logo across the top works as a Masthead to the magazine, so that when the magazine is on the shelf in the shops the first thing people will be able to see is the MOJO logo across top even though the rest of the magazine is hidden from view by other magazines on the shelf.
The free CD is good idea for a music magazine because it makes the reader feel like they have got something for free with the magazine, even though they have just paid money for the magazine which covers the cost of the CDs too.
MOJO is different from other music magazines such as Q, because it focuses on more a niche market, like other magazines such as Classic Rock.